Understanding Interactive Advertising: A Modern Approach to Consumer Engagement
Interactive advertising has emerged as a transformative force in the digital marketing landscape, enabling brands to create more engaging, personalized, and memorable experiences for consumers. As digital channels continue to dominate how people consume content, businesses are increasingly adopting interactive ad formats to stand out in a competitive environment.
What Is Interactive Advertising?
Interactive advertising refers to promotional content that requires active participation from the audience. Unlike traditional ads that rely on passive consumption, interactive ads invite users to engage through clicks, swipes, quizzes, polls, videos, augmented reality (AR), and more. The goal is to increase user involvement and create a two-way communication channel between the brand and the customer.